By 2030, 48% of the global workforce will be Gen Z — digital natives who expect frictionless, async, multichannel workflows. They’ll ignore your face-to-face meetings, avoid your forms, and ghost your drip campaigns. They don’t duplicate effort — and they won’t tolerate outdated sales motions.
Today’s GTM motion is clean, linear, and predictable: Google Search → LinkedIn Content → Zoom Demo → Deal Closed. Easy to track. Easy to optimize. Built for the Salesforce and HubSpot world.
But digital natives jump across AI tools, YouTube, Slack groups, podcasts, Reddit, and communities — and half of that happens before they ever talk to sales.
Yet most teams are still trying to track this chaos using playbooks and tools built for the tidy world of linear funnels.
It’s like streaming Netflix on dial-up internet.
Your buyers aren’t following your funnel anymore. They’re creating their own adventure — and expecting you to keep up.
Are you still selling like it’s 2015?